Each consumer review is checked for authenticity before it is published, ensuring that reviews only come from consumers who have actually purchased/used the products being reviewed.
The review happens:
- by manual verification in the form of a comparison of the rating with the order history of the merchandise management system in order to make a previous product purchase a necessary condition for publication.
- By sending individualized links to consumers after completing an online order that lead to an online review form and ensure that access to the review function is only granted to those consumers who have actually purchased a product
- by making the possibility of submitting a rating dependent on prior login to a registered customer account from which a purchase was made.